The 2027 Utah Boat Show & Watersports Expo runs February 4-7, 2027 at the Mountain America Expo Center in Sandy, Utah. For exhibitors, the date is the whole point. Early February is when Utah boaters and watersports families start making decisions for the summer ahead, and this show puts your business in front of them before the season begins.

Timing changes how a conversation goes. A buyer in February is planning, comparing and budgeting, not browsing on a whim. The people walking the floor have months of water ahead of them and are deciding who they want to work with when it arrives. Exhibiting here means the first impression they get of your brand comes from you, in person, instead of from a search result in June.

The show has been a Utah tradition since 1965, and that history is a big part of why the audience returns every winter. Exhibitors who build a presence here become part of the annual routine for buyers who plan their summer around this weekend.

If 2027 is the year you want a stronger start, this is where it happens. Download the Utah Boat Show 2027 exhibitor brochure for exhibitor information and pricing.

To apply, review and fill out the Utah Boat Show exhibitor application, then send your application to braxton@greenband.com