October is when most businesses settle next year’s marketing budget. If Utah’s boating and watersports audience matters to your 2027 sales, the Utah Boat Show & Watersports Expo belongs in that budget. The 2027 show runs February 4-7 at the Mountain America Expo Center in Sandy, Utah, and exhibitor applications are open now.

Why exhibit at the Utah Boat Show in 2027

The Utah Boat Show has been a community tradition since 1965. Every February it brings the state’s boating community into one building for four days, right when people are deciding how they will spend the coming season on the water. For an exhibitor, that means more than 200,000 square feet of show floor and a large, self-selected audience that is in person and ready to talk.

The show is produced by Greenband Enterprises and promoted through its media partners across the Wasatch Front in the weeks before opening day. That promotion works for every exhibitor on the floor, whether 2027 is your first show or your fortieth.

Why apply before the end of the year

Applying in the fourth quarter does two useful things. It puts the Boat Show into your 2027 plan while that plan is still being written, and it gives your team the whole winter to prepare your display, staffing and show offers instead of rushing through January. The earlier the show is on your calendar, the easier it is to make the most of it.

2027 show dates and location

Utah Boat Show & Watersports Expo
February 4-7, 2027
Mountain America Expo Center, 9575 State Street, Sandy, Utah 84070

How to apply to exhibit

Start with the Utah Boat Show 2027 exhibitor brochure for show details. When you are ready to reserve your space, fill out the Utah Boat Show 2027 exhibitor application and send your application to braxton@greenband.com