If you are setting your 2027 marketing budget this fall, the Utah Boat Show & Watersports Expo should be the first line item. The show returns to the Mountain America Expo Center in Sandy, Utah, February 4-7, 2027, and exhibitor space is open now.

This is Utah’s original boat show, a family tradition since 1965 and the place where boaters across the Intermountain West go to make buying decisions for the season ahead. Most advertising you risk to hope the right people see it. A booth at the Utah Boat Show puts your business in the same room as thousands of buyers who paid to walk in, are comparing options, and want to talk to you in person.

Early February is the sweet spot. Buyers are planning for the summer, budgets are fresh, and the show is the first major boating event of the year in Utah. Exhibiting here means your brand is in front of them before the season starts, not after.

Review the Utah Boat Show 2027 exhibitor brochure for floor plan and space details, then complete the Utah Boat Show 2027 exhibitor application to reserve your space.

To apply, send your application to braxton@greenband.com